A few times each year, Event research team launches surveys to find out more about you — the people who organize events on Event and your event attendees. Your invaluable input guides us in designing features and offerings that are well-suited to your needs, and helps us better shape our plans moving forward.
We’re excited to provide you with an overview of what we’ve learned about our vibrant community of organizers and attendees over the past year.
Thank you to everyone who completed one of our surveys in 2022 — we want you to know that the research team carefully read and analyzed all of your 10,000+ responses (1)!
- Organizing your events
- Marketing your events
- Attendees finding & going to your events
Organizing Your Events
Tenure in the event organizing journey
Many of you have been organizing events for more than five years (39%), while others are just starting out (22%).
Who you organize events with
Half of you organize events in teams of two to five people (49%), some of you work solo (26%), and the rest work in larger teams of more than five people.
Event role in your business
Of those of you who sell tickets to your events (i.e., tickets are not free), half are selling as one of multiple sources of income for their businesses (49%). Event organizers in this category also tend to have businesses that are pretty well-established, usually breaking even or having a consistent revenue stream.
What your budget looks like
Event organizers who sell tickets also told us that, on average, most of their business’s budget is spent on marketing and staff.
How you measure success
Unsurprisingly, you have repeatedly told us that you measure the success of your events directly by the number of tickets sold. However, besides ticket sales, making your attendees happy is your main secondary goal (43%).